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You bought a new platform…congratulations

So you bought a Marketing Technology platform. Congratulations. Now what? Many organizations buy technology that they believe will change their world. Create experiences like the sales team said it would. Transform their organization like the PowerPoint promised. Create a tornado of love from the COO and CFO so budget will…

Morphing of Digital Marketers

I was recently having a conversation with someone about whether I thought the role of marketers is changing. I don’t know whether the role of every marketer is changing but I do know the skill set needs of digital marketers overall has been changing for a while. Sign up todayNo…

How do you solve a problem like MarTech-ia?

For the longest time in the Marketing Technology space, Scott Brinker’s chart of MarTech vendors has been used as an indicator of how the vendor space in Marketing Technology is booming.  There can be no argument about that.  For those of us who have been looking at this chart since…