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Latest Reads


Morphing of Digital Marketers

I was recently having a conversation with someone about whether I thought the role of marketers is changing. I don’t know whether the role of every marketer is changing but I do know the skill set needs of digital marketers overall has been changing for a while. While there are…

How do you solve a problem like MarTech-ia?

For the longest time in the Marketing Technology space, Scott Brinker’s chart of MarTech vendors has been used as an indicator of how the vendor space in Marketing Technology is booming.  There can be no argument about that.  For those of us who have been looking at this chart since…

So THIS is good customer experience?

It has been a while since I wrote my last article.  Much of that is tied to me launching Open Lantern (http://openlantern.com), our large enterprise Marketing Technology management product that went live on March 1.  More on that later. Today I want to focus on a series of experiences online…