November 26, 2017
Yes, yes I know but before you go off like a Balinese volcano, give this a calm read and then let me know what your take is 🙂 Synergy, Agile, Innovation …words used in decks & presentations that have become… Read More
September 3, 2017
In 2015, I left my secure, highly paid, senior position as Head of Marketing Technology at Aetna to build my own company. I wrote a post about it at that time. As I pass Year 2 in… Read More
December 29, 2016
Many times conversations with digital leadership in large organizations are all about the sunroof. They saw something at a conference and it is the best thing ever so they too must have it. Or a particular technology and capability looks really cool,… Read More
October 7, 2016
So you bought a Marketing Technology platform. Congratulations. Now what? Many organizations buy technology that they believe will change their world. Create experiences like the sales team said it would. Transform their organization like the PowerPoint promised. Create a tornado… Read More
July 1, 2016
I was recently having a conversation with someone about whether I thought the role of marketers is changing. I don’t know whether the role of every marketer is changing but I do know the skill set needs of digital marketers… Read More
April 22, 2016
For the longest time in the Marketing Technology space, Scott Brinker’s chart of MarTech vendors has been used as an indicator of how the vendor space in Marketing Technology is booming. There can be no argument about that. For those… Read More
April 1, 2016
It has been a while since I wrote my last article. Much of that is tied to me launching Open Lantern (http://openlantern.com), our large enterprise Marketing Technology management product that went live on March 1. More on that later. Today… Read More
December 30, 2015
As 2015 draws to a close, we have a few thoughts about where Marketing Technology landed in 2015. 1. Not much changed with the glut of MarTech vendors and confusion around what products can do. Every month it seems like… Read More
November 26, 2015
I can remember some years ago when I was being interviewed for a senior digital role by the CIO of a large company, a job that I eventually took, we spent quite a bit of time talking about sizzle versus steak. … Read More
October 16, 2015
Conversations I have had recently reinforced a message I have been broadcasting in every company I worked at. It isn’t about the tech. Coming from a marketing technologist this seems like a really strange thing to say. “But you love… Read More