Blog

Lessons after Year 2 in a Start-up

In 2015, I left my secure, highly paid, senior position as Head of Marketing Technology at Aetna to build my own company. I wrote a post about it at that time. As I pass Year 2 in… Read More

Hold the sunroof, your car is on blocks

Many times conversations with digital leadership in large organizations¬†are all about the sunroof.¬†They saw something at a conference and it is the best thing ever so they too must have it.¬† Or a particular technology and capability looks really cool,… Read More

You bought a new platform…congratulations

So you bought a Marketing Technology platform. Congratulations. Now what? Many organizations buy technology that they believe will change their world. Create experiences like the sales team said it would. Transform their organization like the PowerPoint promised. Create a tornado… Read More

Morphing of Digital Marketers

I was recently having a conversation with someone about whether I thought the role of marketers is changing. I don’t know whether the role of every marketer is changing but I do know the skill set needs of digital marketers… Read More

How do you solve a problem like MarTech-ia?

For the longest time in the Marketing Technology space, Scott Brinker’s chart of MarTech vendors has been used as an indicator of how the vendor space in Marketing Technology is booming.¬† There can be no argument about that.¬† For those… Read More

So THIS is good customer experience?

It has been a while since I wrote my last article.¬† Much of that is tied to me launching Open Lantern (http://openlantern.com), our large enterprise Marketing Technology management product that went live on March 1.¬† More on that later. Today… Read More

Marketing Technology in 2015

As 2015 draws to a close, we have a few thoughts about where Marketing Technology landed in 2015. 1. Not much changed with the glut of MarTech vendors and confusion around what products can do. Every month it seems like… Read More

Too much sizzle, not enough steak

I can remember¬†some years ago when I was being interviewed for a senior digital role by the CIO of a large company, a job that I eventually took, we spent quite a bit of time talking about sizzle versus steak.¬†… Read More

It isn’t about the tech…

Conversations I have had recently reinforced a message I have been broadcasting in every company I worked at. It isn’t about the tech. Coming from a marketing technologist this seems like a really strange thing to say. “But you love… Read More